Shopping centre intercepts
Interviews with shoppers at shopping centres, where the venue gives permission.
Fieldwork subcontractor · Polokwane & surrounds, Limpopo
Wedall Data offers subcontracted fieldwork to research firms, agencies, brands and public-sector bodies: structured face-to-face intercepts and WhatsApp polls and surveys, separately or combined, with documented sampling, POPIA-aligned consent and clean, analysis-ready data.
Services
We interview respondents in person at busy public locations and run polls and surveys on WhatsApp, following your questionnaire, screening criteria and quotas.
Interviews with shoppers at shopping centres, where the venue gives permission.
Interviews with students at university and college campuses, where the institution gives permission.
Interviews at supermarket entrances, taxi ranks and other community locations, where permission is obtained.
Short polls and surveys that respondents choose to join from a link or QR code on their own phones, run on their own or combined with face-to-face fieldwork.
Our field-ready intercept questionnaires can be adapted to your brief, or we can work with your questionnaire as supplied, including for tender submissions that require a documented methodology and quality controls.
Fieldwork languages: Sepedi (Northern Sotho), Xitsonga, Tshivenda and English.
How we work
Whether in person, on WhatsApp or both, each project follows the same documented approach, so you know how respondents will be selected and how the data will be checked.
We confirm objectives, target respondents and quotas, agree on face-to-face, WhatsApp or both, and adapt or review the questionnaire.
Interviewers are briefed and practise the questionnaire and consent script before fieldwork starts.
For intercepts, interviewers approach every nth person passing a fixed point (or use time-based selection), screen them against the study criteria and apply soft quotas for age and gender. Intercept samples are non-probability samples, so results describe the people interviewed and are not statistically representative of the wider population.
For intercepts, we plan for 80–120 completed interviews per location, with every approach, refusal and refusal reason logged. WhatsApp respondents join through a link or QR code that we provide.
Data is reviewed daily, checked against interview timestamps, cleaned and handed over with a full methodology note.
Quality & POPIA
Deliverables
Clear, analysis-ready outputs and the documentation to support them.
How respondents were sampled, quotas applied and fieldwork conducted.
People approached, eligible, completed interviews, refusals and refusal reasons by location, with cooperation and refusal rates.
Excel or CSV file with a codebook (variable names and answer codes).
On request: a short summary of the main results in tables or charts.
Interview timestamp log plus supervisor field notes.
Photos of the interview set-up and field team, taken with venue permission. Respondents are not identifiable in photos.
Coverage area
Wedall Data is an online business with no physical office. Face-to-face fieldwork starts in Polokwane, Seshego and Mankweng, and other locations in Limpopo can be discussed on request. Because WhatsApp surveys are joined by link or QR code, they are not limited to these areas.
Contact
Share your brief, target respondents, locations and timelines, and we will get back to you with a fieldwork proposal and quote. Wedall Data operates online, so all enquiries are handled by email.